Entrepreneurial blogger Neil Patel has written up an article on marketing yourself with Facebook that brings up some good points, and the best one is this:
"Don't stay in your circle - You need to get away from just interacting with your high school or college friends and start interacting with people within your industry or other industries that you want to get into. An easy way to do this is to join groups that interest you as well as make friends with people that you want to get to know."
Here are few of the tips that you could get help to use Facebook to promote your applications;
Why you should prefer to have a fan page over a public profile or a group?
A Facebook Page is a public profile that enables you to share your business and products with Facebook users. When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.
Updating your Page regularly with fresh photos/graphics you have made for your apps, and the latest updates means your Page won't just look like a profile, it will be a more interactive one, and that will keep users coming back. Facebook users are used to getting information sorted by what happened most recently. If you keep your Page active, which you can do through mobile integrations and applications, you'll find that your fans are more engaged and more interactive.
Make use of Page Insights to analyze the your page visits
Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business with Facebook.
This feature will be available under your fan page profile picture like below;
Promoting your your fan page
- Use News Feed to get the most out of my Facebook Page
The News Feed is the first thing people see when they log in to their accounts. As a result, literally millions of people can hear about something in just a matter of days.
News Feed spreads information on Facebook through networks of friends. When people on Facebook "Like” like your page, the posts/ updates/ photos (graphics you have done for your app) or comment on those, they generate a story on their profile and in their friends’ News Feeds. News Feed is great way for people to discover and connect with the organizations, Places and apps their friends like. By leveraging the power of News Feed you can get the maximum number of people to like your business, share the discovery with their friends, and drive word of mouth.
You will have an opportunity to incrementally increase distribution as well with paid advertising. You can create Facebook Ads to specifically drive traffic to your Facebook Page. Make sure that you allocate a small beget to start off and measure your Page Insights daily
- Make use of the Page Badges
Page badges provide you a way to promote your Page off of our website, and help direct your customers to your presence on Facebook. This Badge can be applied on your blog or web.
- Make use of Social Plugins
The most important Social Plugin is the Like Button, which enables users to share your page with their friends with one click. You can add a Like button to any page with an iframe tag: Follow the link for more information:
The real key to success behind Facebook marketing is this: Build up lots of friends, be yourself, and periodically talk about your apps.
Reach to your market by trying out these options that are almost freely available.
